Digital Marketing/Social Media Specialist

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This role will provide marketing communications support in a variety of areas, with a primary focus on social media and a secondary focus on general Marketing Communications. This candidate exhibits strong interest in communication and social media, content development, writing, project management, and the ability to work both independently on projects and collaborate across teams. The candidate should be motivated to set and achieve goals and take the initiative to work within the team and across the enterprise on tasks and projects. A continuous improvement approach to projects is important.

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This position would be an in-person role located at our main office in Dodgeville, Wisconsin.

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Areas of Responsibility
 

• Social Media

  • Assist with the design and execution of social media campaigns

  • Create weekly and monthly editorial calendars to promote company brands on various social media websites

  • Respond to comments and DMs on social media platforms

  • Brainstorm and research ideas for original content

  • Create compelling graphics to share across social channels

  • Write social media captions that speak to the company’s target audience

  • Help create and edit short-form videos

  • Develop new strategies for increasing engagement

  • Assist with photo/video content shoots

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• General Marketing Communications

  • Content development support for corporate news and updates, internal announcements, with the potential to work on external communications

  • Presentation support

  • Digital support (website, asset library)

  • Miscellaneous departmental team support as needed